A household in which there are two incomes and no children (either both partners are working or one has two incomes). DINKS are often the target of marketing efforts for luxury items such as expensive cars and vacations.
Couples living in a DINK household are thought to have more disposable income because they don’t have the added expenses that come with children. Contrast this with “DEWKS”.-
Dewks is A household in which there are children and both partners earn an income.
DEWKS families are marketing targets for toys, children’s clothes and other goods and services that pertain to children. Contrast this with “DINKS”.